Text saying "Realignment Brand & Product" on a black background with a white border.

Realignment⟶

WHEN WHAT YOU MAKE DOES NOT MATCH WHAT YOU SAY

When product and brand fall out of sync, everything feels a little off. The story might be sharp, but the assortment doesn’t support it. Or the product might be solid, but the brand positioning is outdated or unclear.

This misalignment shows up as confusion for the customer, inefficiency for the team, and lost traction in the market.

I help brands bring product, message, and creative direction back into alignment—so every part of the business is telling the same story, and growth feels natural again.

COMMON SIGNALS OF MISALIGNMENT:

  • Product doesn’t reflect brand ambition

  • Messaging feels aspirational, but the product doesn’t deliver

  • Assortment lacks cohesion or direction

  • Creative and merchandising aren’t speaking the same language

  • Team is unclear on what to prioritize or why

WHAT WE DO TOGETHER:

  • Evaluate the product against the brand’s positioning

  • Spot gaps and contradictions

  • Align tone, visuals, and product with your core identity

  • Build a roadmap that connects your offering to your story