Evolve with Intention
Sharpen the Edges
& Lead with Clarity
Services ⟶
Brand Positioning & Narrative
Product Architecture & Assortment Strategy
Creative Direction at the Product level
FOCUS AREAS
Voice, Tone & Messaging Alignment
White Space Identification & Product Concepting
Fractional Leadership (Brand Architect / CPO / CMO)
Partner pathways ⟶
Where we start depends on where you are. Whether you're stuck, scaling, or somewhere in between—here are three ways to engage.
WHERE WE START
1.
A fast, honest diagnostic to help you understand what's off and what’s possible.
Clarity Starts Here.
2.
Strategic Support without the full-time hire.
Work with me as your sounding board and embedded partner, because even sharp founders need a second set of eyes.
3.
When what you Make does not Match what you Say.
I help bring product, voice, and brand DNA back into alignment so everything starts making sense again.
How I work ⟶
What I offer is shaped by decades in brand building, product development, and merchandising. It’s deep listening, clear articulation, and practical strategy.
Every project is different, but the rhythm stays the same. This is a collaborative, embedded process—flexible in format, structured in flow.
This is not advice from the sidelines. I roll up my sleeves, plug in, and become part of the team for as long (or short) as I’m needed.
HANDS-ON. EMBEDDED. FLEXIBLE.
THE PROCESS:
Listen & Observe Understand the full landscape—brand, product, org, audience, challenges.
Reflect & Reframe Offer a top-line perspective on what’s working, what’s not, and what could be unlocked.
Define & Design Co-create the structure: product frameworks, tone of voice, vision alignment.
Execute & Embed Help bring the plan to life—whether through fractional leadership or collaborative execution.
Weekly or monthly check-ins
A short-term sprint or project-based collaboration
WORKING TOGETHER: